By Date

Brands And Marketing

WINTER / SPRING 2016

Young adults hold brands to high standards and support those that do their part for the greater good.

Religion And Values

WINTER / SPRING 2016

Many young people believe in the power of prayer and religious institutions as a means to improve the world.

Volunteering

WINTER / SPRING 2016

Young adults see volunteering as the best way to better the world; they readily donate both their time and money and expect brands to do the same.

Involvement In Social Causes

WINTER / SPRING 2016

Young people get involved in social causes because they care, and they believe true involvement requires sacrifice and action.

Political Preferences

WINTER / SPRING 2016

There are no clear cut political preferences for today’s youth who tend to identify as ‘moderate.’

Political Information Sources

WINTER / SPRING 2016

Although they use a variety of news sources to get political information, young adults wish they were more knowledgeable about politics.

Liberals vs. Conservatives: CHAID

WINTER / SPRING 2016

Fear

WINTER / SPRING 2016

While aware of the dangers of the world, young adults are not letting these fears hold them back from living their lives.

Trust

WINTER / SPRING 2016

Trust is important to today’s youth, but few have trust in politicians or the media, and many even doubt non-profit organizations. 

State Of The Union

WINTER / SPRING 2016

Young adults have a relatively bleak outlook on the world’s future, but they are trying to maintain their optimistic outlook and proactively seek to improve the situation.

Sense In Sensitivity

WINTER / SPRING 2016

Lessons for brands on how to respond in times of tragedy.

Buy Not

WINTER / SPRING 2016

Mounting self-awareness of materialism is giving rise to an anti-consumerism movement.

Demo Real

WINTER / SPRING 2016

Young people are adding in-person protesting to their activist repertoire as a social and engaging way to further their digital efforts.

Good Vibes

WINTER / SPRING 2016

Youth regard kindness and compassion as social causes and want brands to advocate for such just as they do themselves.

CHANGEables

WINTER / SPRING 2016

The popularity of causes can rise and fall, and as young people shift their attention from one to another, they rarely see the results of their efforts.

Clear Consciousness

WINTER / SPRING 2016

Young people’s desire for social consciousness from companies is expanding to include a more pressing desire for corporate transparency and innovation.