DATA
By Date
Gen Z Teen Segmentation
SPRING/SUMMER 2017
A quantitative breakdown of six types of Gen Z teen youth, as uncovered by our research
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Gen Z State Of Mind
SPRING/SUMMER 2017
To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.
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Accelerated Adulthood
SPRING/SUMMER 2017
As Gen Zs begin to age out of childhood, they’re experiencing a unique era of Accelerated Adulthood, as today’s circumstances have made becoming an adolescent as daunting as becoming an adult.
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The Monetization Generation
SPRING/SUMMER 2017
Gen Zs prioritize earning an income and collecting savings as they aspire to achieve financial independence and security.
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Risk Management
SPRING/SUMMER 2017
Gen Zs are adopting a more traditional and conservative approach to life, seeking to mitigate risks and challenges to achieve their version of social progress.
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All The Feels
SPRING/SUMMER 2017
Generational characteristics of Gen Zs, combined with their upbringing, have fostered an increase in empathy, leading them to be particularly focused on caring for others.
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Inside Out
SPRING/SUMMER 2017
As racial and ethnic diversity become increasingly widespread, Gen Zs are approaching religion as a way to express their individuality.
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Social Live
SPRING/SUMMER 2017
Gen Zs are spending a growing share of their social lives on video chat platforms, which have become a highly relevant hangout for their generation.
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Overboredom
SPRING/SUMMER 2017
Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.
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The Young & The Restless
SPRING/SUMMER 2017
Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.
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Gaming The System
SPRING/SUMMER 2017
Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.
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Robot Relations
SPRING/SUMMER 2017
Advancements in artificial intelligence are shaping Gen Zs’ development and preparing them for the jobs of the future—although sometimes impacting their personal privacy.
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Glutton Goals
SPRING/SUMMER 2017
Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.
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Gen Z Landscape
SPRING/SUMMER 2017
A quantitative overview of Gen Zs’ passions, priorities, and desires, as well as their sources of guilt and worry.
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Gen Z & Open-Mindedness
SPRING/SUMMER 2017
A quantitative overview of Gen Zs’ open-minded nature, including attitudes about gender and their global outlook.
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Gen Z & Politics & Social Causes
SPRING/SUMMER 2017
A quantitative overview of how Gen Zs are approaching politics and social causes, including their opinions, behaviors, and news preferences.
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Gen Z & Technology
SPRING/SUMMER 2017
A quantitative overview of the role of tech in Gen Zs’ lives, including frequency of usage, favorite mediums, and interest in emerging technologies.
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Gen Z & Personal Care
SPRING/SUMMER 2017
A quantitative overview of Gen Zs’ grooming habits and preferences, including the personal care products they use and resources they consult.
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