CASSANDRA REPORT DIGEST
Insights from our new Social Status report
As highlighted in our Social Status report, modern socializing comes with a unique set of challenges. In particular, young people often consider it a hassle to coordinate plans, between the difficulty of aligning schedules and getting friends to commit. To alleviate these pain points and simply enjoy more meaningful time with their friends, young people are using tools to outsource the planning process.
More than half of young people aged 14-34 in the U.S. (53%) say it’s a hassle to coordinate plans with friends, and 60% feel it has become even more difficult than it was a few years ago. Tired of going back-and-forth with friends about details, young adults are increasingly looking for streamlined solutions that do the planning for them. UK-based app PlanSnap is among such tools; users simply select a date and location of a plan they’re suggesting (e.g. brunch, a game night) and invite whoever they want—even friends who don’t have the app. PlanSnap then alerts friends of this proposed plan.
Nearly seven in 10 (69%) young adults in the U.S. say their friendships cause them stress. Much of this comes from the increased effort involved in making plans, especially as work schedules are less likely to be 9-to-5 nowadays and technology makes it easier than ever RSVP and then not follow through. The app IRL aims to reduce these frustrations by allowing users to easily send, receive, and accept invitations to in-person activities, as well as poll invitees about plans and send reminders. Users, most of whom are teens, are only connected to the contacts in their phones to ensure safety.
While young adults frequently use group chats, they feel that such can be overwhelming and even more problematic when it comes to creating plans. As a 24-year-old female in our qualitative research put it, “Group text often leads to more confusion. Things can get lost in the chatter. It’s not like an invitation where all the details are in one spot clearly laid out.” Another tool easing the stress of social planning is Microsoft’s app Who’s In. Users can search for restaurants, activities, and events or make their own, suggest times to meet, and have their friends vote on the best option.