A Cassandra Special Edition Series

In today’s Daily, we are sharing some insights from our new series Life Interrupted: Cassandra Special Edition, where we examine youth through the lens of Covid-19 to provide our clients with an understanding of the cultural trends that are emerging today.


The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19, creating unprecedented opportunities for brands. In this issue of Life Interrupted, we explore how Covid-19 has impacted young people’s relationships and sense of community, noting several emerging trends that will require brands to rethink their strategies and interactions with young people, as the pandemic has sincerely tested young generations’ eLationships in unexpected ways.


Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending. In this issue of Life Interrupted, we identified a series of emerging trends in the ways that Millennials and Gen Z are redefining their attitudes toward spending and saving amidst the Covid-19 pandemic, which in turn will shape their future attitudes around this area.


Millennials and Gen Zs face new mental health needs in the era of Covid-19 due to emerging challenges, behaviors, and trends that will affect them now and in the future. In this issue of Life Interrupted, we look at the specific effects of the Covid-19 pandemic on young people’s mental health, including how they are experiencing a lack of closure by missing milestone events, shifting their mindset from FOMO to NOMO (or, "no moments"). We explore how they are finding support for their mental health needs and uncover the various ways they are seeking to re-establish the balance in their lives, especially as they try to remain positive despite the current situation.

The Cassandra Daily Podcast is on hiatus this week, but be sure to tune into next week’s episode, where we’re looking forward to having entrepreneur Lesley Eccles, the founder of Relish, join us to talk about Relish and how it is helping people develop happier, healthier and more connected relationships, especially in today's climate.