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CASSANDRA PODCAST

Recapping the Millennial and Gen Z segmentation reports

On this week’s episode of the Cassandra Podcast, we dive into Cassandra’s proprietary Gen Z and Millennial segmentations. These segments uncover the unique personalities and perspectives contained within each generation, because when brands understand the key consumer archetypes within these groups, they can more effectively create for, communicate, and engage with each of them. These segments are definable, accessible, and most importantly, actionable for marketers. Listen in as members of the Cassandra Team talk about their “favorite” segments within each of these generational cohorts!