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CASSANDRA PODCAST

Making a Meme: Behind the Viral Trend, a conversation with Doing Things Media

On our newest episode of the Cassandra Podcast, Cassandra spoke with Todd Anderman, President, and Matthew Stanton, Head of Marketing, of Doing Things Media. Doing Things Media owns and operates 25 of the most meme famous handles across social media such as @animalsdoingthings, @middleclassfancy, and more. With clever content aligning to top trends, their accounts have amassed roughly 60 million followers. Listen in as we go “behind the meme,” discussing the definition of a meme, the evolution of memes into new industries, and the future of meme culture. We’ll also learn how brands can craft share-worthy imagery to Millennial and Gen Z audiences, content that not only makes them feel understood, but happier and more connected with their friends.