Monthly Roundup: January 2016
Highlights from the past month that you may have missed...
A 2015 report by the Freelancers Union found that nearly 54 million people (over a third of U.S. workers) took on freelance work in the past year, driven first and foremost by the lure of a more flexible lifestyle. New apps are emerging to cater to this sizeable group, helping them secure something that their aspirational work style typically lacks: office space.
Increasingly, companies are experimenting with “slow shopping” tactics in which store visitors are encouraged to spend time in a retail environment without necessarily feeling pressured to buy something. Lately, several brands have opened remarkable experiential outposts that seek to cement brand loyalty as an outgrowth of the Fauxsumerism movement.
Although young people are often criticized for their increasingly short attention spans, longform content is nonetheless resonating today across many forms of media and entertainment. This trend towards immersive material has even made its way to the advertising space as of late, with many brands releasing spots that span several hours.
The normalcy of constant connectivity has made the cultivation of presence of mind an increasingly aspirational pursuit among Ys and Zs. Somewhat ironically, many are finding relief through new offerings in the very category that is often identified as the source of their stress: technology.
BREAST PUMP INNOVATIONS
The rise in the number of working women globally, as well as a mounting public discourse surrounding the benefits of breastfeeding, is driving increased consumer demand for breast pumps. Interestingly, the breast pump category has been much slower to innovate than have other technology segments, but lately, new startups are giving mothers alternatives to heavyweights like Medela and Ameda.