Hybrid eatery-sneaker shops are emerging in NYC and abroad
Recent years have seen retailers incorporate dining elements into brick-and-mortar outposts, making stores feel less transactional and more like welcoming lifestyle destinations. Lately, a specialized version of this concept has been emerging around the world, combining two things that are increasingly popping up in pairs: footwear and food.
Part multifunctional lifestyle brand, part streetwear retailer, KITH has become a destination for legions of sneaker heads throughout NYC. The brand’s Brooklyn flagship store, designed by Snarkitecture’s Alex Mustonen and Daniel Arsham, takes the concept of in-store dining in a playful direction by featuring a cereal bar stocked with nostalgic favorites like Cocoa Puffs, Cookie Crisp, Lucky Charms, and Cinnamon Toast Crunch—the fulfillment of store creator Ronnie Feig’s childhood dream to sell cereal. In keeping with the store’s spirit, all cereal is served in a shoe box that comes complete with a bowl, spoon, and Kith-branded milk.
Located in the sneaker capital of the world, Deadstock Coffee is a sneaker culture-inspired coffee shop and art venue in Portland, OR that combines some of the top things the city is known for—coffee, kicks, and quirkiness—under one roof. Founded by former Nike Footwear Developer Ian Williams with the goal of uniting the sneaker community through premium java and art, the shop is the first full-service sneaker care solution in the Northwest. Williams is also known for his work as a footwear consultant and as the mind behind the popular @TeamMonarch Instagram page, which celebrates the unlikely popularity of the Nike Air Monarch.
KNOCK KITCHEN & KICKS
The U.S. isn’t the only country where kicks culture is celebrated amid imbibing; hybrid bistro-sneaker shops are popping up overseas as well. In Bangkok’s trendy Thonglor district, KNOCK Kitchen & Kicks serves up American-style soul food with a side of stylish sneakers. Designed by architecture firm Onion, the bistro is awash in teal and utilizes zinc shoeboxes to form the shelving and bar area. By providing an upscale dining experience adjacent to the sneaker boutique, the company not only creates a unique experience for its consumers but also gives them multiple reasons to linger and shop there.