New healthy beverages abound
Young consumers’ passion for wellness has led to an influx of healthy beverages in recent years. Aside from cold-pressed juices, numerous drinks like broths, purifiers, and milk alternatives have risen in popularity due to young people’s willingness to spend on products that provide wellness gains. Now, new entrants are vying to become the new “it” drink.
BLUE ALGAE LATTES
Matcha has taken off among the masses due to its many health benefits, but lately, an even better-for-you beverage is gaining traction and being dubbed the next matcha: blue algae lattes. Melbourne coffee shop Matcha Mylkbar created the drink, which combines coconut milk, agave, lemon, ginger, and blue algae powder. The powder, which closely resembles spirulina, is packed with nutrients, antioxidants, and has an anti-inflammatory effect. Since its release, the drink’s popularity has inspired the café to offering other blue healthy dishes, such as smoothie bowls. Blue algae lattes remain an Australian trend since the powder has yet to be approved by the U.S. FDA.
Switchel, a drink that combines health staples like ginger and apple cider vinegar with water and maple syrup, has become a favorite in the wellness world of late. Media outlets have gone so far as to call it “nature’s Gatorade” and the next kombucha. While the drink has actually been around for hundreds of years with a history centered around farm life, it’s undergoing a resurgence as a healthy way to rehydrate. The drink, which is also known as haymaker’s punch, is rich in enzymes and antioxidants and helps control blood sugar. Modern versions are especially popular among wellness mavens and are celebrated as a spicy, healthy, lemonade.
The thought of eating insects may evoke disgust, but they’re becoming an increasingly popular ingredient, packed into protein bars and served at fine dining establishments. Now, consuming insects is poised to become more mainstream with the rise of cockroach milk. The beverage is being billed as the protein drink of the future, as the nutrient-rich milk crystals found inside the Pacific Beetle cockroach are a fantastic source of protein. While there’s no shortage of healthy milk alternatives, scientists have discovered that this offering boasts four times as much protein as cow's milk and also contains essential amino acids that promote cell growth.