Consumers are championing colorful coffee drinks

Blue algae and golden lattes aren’t the only colorful coffee alternatives giving their brown-hued brethren a run for their money. Bright pink, purple, and blackish-grey varieties are popping up on menus as more young consumers seek out Instagram-friendly drinks that pack a superfood punch.


Australia has long been home to an avid coffee culture, and the latest beverage from Down Under making its way overseas is the beetroot latte, which combines fresh beetroot juice or powder with milk or dairy alternatives. Cafés from Melbourne to Queensland have been offering up the bright pink creation and advocating it as a health drink. For instance, Melbourne’s Real Food Organic touts its version as being high in antioxidants and “perfect for recovering from a hard gym sesh,” while Matcha Mylkbar sells beetroot-infused coffee with ginger as a tasty digestive aid.


Another rainbow-colored coffee drink promising serious wellness benefits is the taro latte, which takes on the violet hue of the taro root. Long a staple in Asian, African, and Oceanic cuisines, the vitamin-rich plant has been known to improve digestion, lower blood pressure and blood sugar levels, increase circulation, support muscle and nerve health, and aid the immune system in a variety of ways. Health benefits aren’t the only reason to imbibe; the flavorful drink is describes as having a nutty, vanilla-like taste with just the right amount of sweetness.


The purifying properties of activated charcoal have made it an unlikely “it” ingredient in the wellness world, one that has been popping up in everything from topical beauty products to ingestible aids like green juice. Now, it’s being infused into coffee drinks to create carbon-colored lattes that serve as a delicious way to cleanse the gastrointestinal tract. Some café owners are crediting the drink’s rise in popularity not with its healthfulness but rather with its ability to stand out on social media thanks to its uncommon blackish-grey hue.