Lightning in a Bottle
Wine brands inspired by TV series take off
Social media influencers aren’t the only culinary outsiders getting in on the alcohol game. TV and streaming series are inspiring new lines of wine that serve as playful (and profitable) brand extensions that let consumers engage more deeply with the entertainment properties they love.
SEVEN KINGDOMS WINE
Following the success of its Game of Thrones branded beer, HBO is partnering with Vintage Wine Estates to release a line of wine inspired by the hit series. Called Seven Kingdom Wines, it’s set to debut in Spring 2017 and will include a chardonnay and proprietary red blend priced at $19.99, as well as a cabernet sauvignon priced at $39.99. In a press release, HBO’s director of licensing and retail explained, "Given the prominent role of wine on Game of Thrones and our previous success in the beverage category, an officially licensed wine for the show feels like a natural extension for our fans."
OUTLANDER WINE COLLECTION
Fans of the global hit Outlander now have something to get them through the series’ most gut-wrenching moments: the Outlander Wine Collection. In partnership with Sony Pictures Television, the limited-edition collection features four handcrafted blends—vin blanc, cabernet sauvignon, pinot noir, and a red blend—all with uniquely designed labels that pay tribute to characters from the Emmy and Golden Globe-nominated series, which is adapted from Diana Gabaldon's international best-selling books by Ronald D. Moore (of Battlestar Galactica and Star Trek spinoff fame). With only 2500 of each available, the wines are on the verge of selling out at their exclusive retailer, Lot 18.
PINOT BY TITUSS
Inspired by the viral success of the prolific Peeno Noir music video from Unbreakable Kimmy Schmidt, Tituss Burgess, who stars as "Titus Andromedon" in the Netflix series, launched an eponymous line of pinot noir called Pinot by Tituss. The 2014 Santa Barbara county wine is fermented in stainless steel, then barrel aged in 25% new French Oak for eight months. It's described as having a great acidic balance and a medium body with "flavors of plum and black cherry cola." Burgess launched the line during NYC Pride Week, with proceeds from special wine-related events benefitting victims of the Orlando shooting.