Companies launch "alcohol" lines for pets

Many Gen Ys are choosing to postpone or forego having children to focus on other areas of life, and their animal companions are benefitting from this priority shift. Luxury experiences designed for dogs are proliferating along with new services and lifestyle products, such as “alcohol,” designed specifically for pampered pets.


The founders of Apollo Peak developed their line of non-alcoholic “wine” to help bridge the social divide between humans and their pets. Offering varietals like Pinot Meow and MosCATo for felines, the Denver-based company uses a proprietary blend of organically grown catnip, natural preservatives that help hold the taste and color, and fresh beets to give the liquid its wine-like hue. Meanwhile, its Malbark and ZinfanTail for canines contain all-natural herbs like peppermint to help freshen a dog’s breath. The company is also offering a limited-edition Strawberry MosCATo in time for the holidays.


Humans aren’t the only ones to get in on the craft beer craze; their canine companies are feeling the love as well. Though sales among the former are beginning to flatten, those among the latter are just taking off thanks to companies like Bowser Beer, which sells alcohol-free craft brew for dogs on its site in flavors like beef, chicken, and pork, with an option for doting owners to create custom labels starring their pet. The company also offers a range of “dog cigars” and small batch treats, all of which are made in the U.S. with human-grade ingredients.


Like Bowser Beer, UK-based Snuffle brews its beer with ingredients that are used in products for human consumption—beef, chicken, malt barley extracts, mineral oils, vitamin B, and other fixings that make dogs’ taste buds twitch. The non-alcoholic, non-carbonated beverage is crafted at a brewery in Belgium and sold at pet stores in Europe and China. Snuffle also sells teas and tonics for pups in need of a pick-me-up, and a percentage of all profits goes towards funding dog shelters and projects for the sterilization of strays.