Bed and Beverage
Hotels devoted to alcohol arise
Companies across categories are expanding beyond their core offerings and becoming lifestyle brands in order to create a multifaceted experience for consumers, from CPG brands launching physical eateries to retailers checking into the hotel business. Now, alcohol brands are joining the hospitality trend by launching their own hotels, too.
Visitors to the Stone Brewery in Escondido, California will soon have the option of spending the night when the brand opens a 99-room hotel in 2018 directly next to its facility. The Stone Hotel will feature its beers on tap at three on-site bars, and travelers will be treated to a complimentary drink upon check-in. The beer-loving experience doesn’t end there; guests will also be able to order growler-delivery to their room. While the hotel is centered around drinking, it aims to provide a relaxing getaway with a pool, rooftop garden, and outdoor event space.
Dogfish Head Brewery has tapped into young adults’ enthusiasm for craft beer and travel with an inn dedicated to its drink. The 16-room space, located in Lewes, Delaware, boasts beer-centric decorations and mini-bars featuring locally made snacks that pair well with its brews. However, if guests want to drink Dogfish beer onsite, they have to bring it themselves; the inn doesn’t serve its drinks to encourage guests to explore the surrounding area, especially as numerous bars and restaurants sell the brews. Nevertheless, the inn is for ultimate beer lovers, with an “all-innclusive” package that includes transportation to the brewery, a private tour of the facilities, tastings, and rides to the restaurant and back to the inn.
Last December, boutique hotel The Distillery opened in London’s Notting Hill in a former pub with four floors dedicated to gin. Created by the team behind Portobello Road Gin, the hotel is home to the company’s distillery, as well as two bars, a gin museum, and the gin-making experience The Ginstitute. Visitors can sample gins from around the world, make their own, and celebrate the beverage, so it’s no surprise The Distillery has been compared to a gin theme park. However, those eager to stay over will have to plan in advance as there are only three guest rooms available.