Wine-infused grooming products hit the shelves

Although male grooming is booming in the U.S. and abroad, the market still pales in comparison to $438 global beauty industry, which is constantly evolving in a bid to capture the attention of ever-fickle young consumers. Now, brands are turning to another Millennial favorite—reimagined wine—for innovation inspiration.


Sake isn’t just for drinking; the Japanese rice wine has long been a favored ingredient in luxury beauty brands like SK-II, and recently, a SoCal company with Japanese roots has been turning to the brew as well. Boscia’s sake balm, cleanser, and brightening masks purportedly give users glowing skin with a more even tone thanks to enzymes in the drink that gently exfoliate the outer layers of the dermis without stripping the complexion of moisture. The fermentation process also produces kojic acid, an antioxidant that can penetrate deep below the surface to reduce dark spots and discoloration.


As the company’s legend goes, the founder of CUVÉE was inspired to create the wine-infused haircare line after being doused in champagne on a birthday trip to Las Vegas, which unexpectedly left her locks better than when they were professionally styled. The formula features antioxidant-rich champagne extract for soft, shiny hair that guards against damage from pollution, while white truffle extract adds moisture and resveratrol from the grapes helps slow the process of hair loss. In addition to shampoo and conditioner, the company's lineup also includes a styling balm, protective treatment, and a wave-creating champagne spray.


Korean beauty brand Labiotte released a line of wine-infused lip products in a range of grape-inspired hues. The Chateau Labiotte Collection includes lipsticks, lip glosses, lip tints, and lip balms in six flavors and shades, from rosé blush to shiraz red to burgundy berry. Each promises to boost beauty not just from the brightly-colored pigments but also from the antioxidant properties of the wine. Gimmick or not, the playful packaging designed to look like mini wine bottles makes the products a share-worthy find.