Breweries launch beer inspired by Oreos and Girl Scout cookies
Young consumers’ enthusiasm for unique food and beverages is inspiring creative flavors and unusual concoctions. Lately, beer has been getting the tastemaker treatment, as new varieties inspired by popular foods like cereal and bacon appear. Now, brews blended with cookies are the drink du jour.
Richmond Virginia-based Veil Brewing Company created an adult take on milk and cookies earlier this year when it fermented its Hornswoggle chocolate milk stout in hundreds of pounds of Oreos. After the company announced the limited-edition drink on Instagram, it saw long lines of consumers eager to snag a case. It sold out of the specialty drink within a day and received pleas to make more. To meet demand, the brewery offered the sweet stout on draft for a limited time, and it’s still receiving inquiries about future batches.
THIN MINT BEER
Leveraging people’s love of Girl Scout cookies, Southern Tier Brewing Company in New York created a Thin Mint stout. The decadent drink, dubbed Thick Mint, is brewed with cocoa nibs and mint to give it the beloved flavor, although it’s not endorsed by the non-profit organization. The drink is part of the brewery’s Blackwater Series, which consists of dessert beers in flavors like Crème Brule, Salted Caramel, and Mokah. Those who don’t want their cookies blended in beer may prefer a Girl Scout cookie and brew pairing served at a bar in California.
COOKIE DOUGH BEER
Ben & Jerry’s and Colorado-based New Belgium Brewing teamed up in 2015 to create a Salted Caramel Brown-ie Ale. Based on the popularity of the beverage, the two companies joined forces again to create another dessert-inspired drink: Chocolate Chip Cookie Dough Ale. The limited-edition brew is a result of the two brands drawing on various cookie dough recipes for inspiration, ultimately combining chocolate, brown sugar, and vanilla in a blonde ale base. It’s certainly not the only unexpected alcohol variety on the market, giving young consumers a special foodie experience and creative content to post.