Food delivery services create meal kits for kids

Even though the majority of Gen Y moms and dads think there’s no such thing as a parenting expert, there’s one thing they can agree on: it's important to set a positive example for kids by making healthy food choices. New meal kit delivery services are catering to this aspiration, offering healthy, convenient cuisine designed with tiny taste buds in mind.


Unlike the original Thistle boxes that deliver ready-to-eat meals, Thistle Baby more closely resembles other meal kit services that provide pre-measured ingredients and a corresponding recipe—in this case, tailor made for children. Each meal kit contains vacuum-sealed bags of organic ingredients that can be steamed or pureed according to the parent’s or kid’s preference and spices that can be added to-taste. Intended for toddlers and infants, the boxes contain approximately 21 servings, which equate to about $2 per meal.


Ayesha Curry, a culinary entrepreneur and wife of basketball star Steph Curry, created a meal kit delivery service called Homemade (formerly Gather). The company offers either a couples box (two meals for two people each week) or a family box (one meal for two adults and three kids each week). The family-focused kits and recipes are intended to be enjoyed by parents and children alike and feature classic kid favorites with a healthy twist, plus they come with extras like coloring books to keep little hands busy during the prep process. 


Gen Y parents are often seeking ways to streamline their lives, and subscription services for kids are making it easier for them to do so. One such service, Nurture Life, is offering meal kits with fully prepared, organic meals that just need to be reheated before serving. There are meal options for babies, toddlers, and kids (broken down into 4-8, 9-13, and 14+), and the number of meals delivered per week can be adjusted as needed. Selections can be made from the Favorites Menu, which rarely changes, or the Chef’s Choice Menu, which is updated seasonally.