Canned cocktails are on the rise
Although the sober socializing movement is gaining momentum, heavily influenced by young people's prioritization of health and wellness, kicking back with a cocktail is by no means dead. Local, small batch distilleries are producing their own lines of canned cocktails that combine Millennials' love of artisanal alcohol with the convenience of a can.
San Diego-based Cutwater Spirits recently opened a new combination distillery, bar, and restaurant inside of a massive ship-shaped building in the Miramar neighborhood. More than 90% of the alcohol served—including whiskey, rum, gin, and vodka—is made on site. In addition to its usual canned gin and tonic, Cutwater is producing new canned vodka sodas in fresh flavors like cucumber and grapefruit, which are especially fitting summer cocktails. The new location also houses a bottle shop, and free tours of the distillery will be offered.
CAN CAN COCKTAILS
Everyone from athletic apparel brands to social media influencers are launching their own alcohol lines, but the force behind Can Can Cocktails has experience in the alcohol business to back it up. After eight years as head bartender at notable downtown Sacramento restaurant Grange, Ryan Seng started a Kickstarter campaign to take his talent for creative cocktails to the shelves. His small batch canned cocktails are offered in two vodka soda-based varieties, plus one featuring bourbon and root beer, for sale at select stores in the Sacramento area.
INTERBORO SPIRITS & ALES
The East Williamsburg, NY brewery and distillery is offering a new canned gin and tonic, its first canned cocktail. When visiting Interboro’s tasting room, consumers can enjoy the classic drink on draft, while limited quantities of the canned version will be sold on-site only. The company plans to offer additional canned cocktails soon, including a version made with Interboro’s New Jack apple brandy. Although it’s not as tech-heavy as the latest VR alcohol experiences, the exclusivity of a locally made and sold craft cocktail aligns with youth’s consumption habits.