Daily

DON’T CALL IT A COMEBACK

Iconic products from the 80s and 90s return to shelves

Gen Y’s sense of accelerated nostalgia is fueling the return of entertainment properties and products that call to mind a simpler time in their lives: the 80s and 90s. Like other product revivals, the latest crop marry Millennials’ fondness for childhood goods with their love of all things culinary and tech.

ZIMA

MillerCoors’ clear malt beverage, Zima, was a pop culture phenomenon when it launched in 1994 before ultimately being discontinued in 2008. Now it’s returning after an absence of nearly a decade with its classic catchphrase, “Zomething Different.” The move by MillerCoors has been generating plenty of excitement in the press since word of the comeback first leaked in February. This week marked the retail relaunch of the drink, which will be widely available in time for the Fourth of July before disappearing again by Labor Day.

OREO O’S

Milk’s favorite cookie is returning to pantries in the form of Oreo O’s Cereal, a sugary breakfast treat beloved by Millennials that launched in 1998 and ran through 2007. It’s now set to return for an exclusive three-month run this summer at Walmarts across the U.S. before expanding to other stores. Per Fortune, Post has maintained a keen eye on cereal launches to stay competitive—particularly the “indulgent” cereal category—including the launch of Cinnamon Pebbles at the start of this year and a chocolate variation of Honey Bunches of Oats early in 2016.

TEDDY RUXPIN

Teddy Ruxpin launched in 1985 with enormous success as the world's first fully animated talking toy. Named as one of the 100 Greatest Toys of All-Time, the new Teddy Ruxpin will engage with a new generation of kids whose parents remember him fondly from their own childhoods. The toy is poised to hit shelves this fall, featuring a modern twist: animated LCD eyes that change to snowflakes, hearts, flowers and more. Unlike the original bear that had a slot for cassette tapes, the new Teddy Ruxpin has a 4GB hard-drive heart that stores 40 stories.