ROLLING IN THE DOUGH
Cookie dough cafes take off
As highlighted in our newly released report, Gen Z's vice of choice is gluttony, and they’re using indulgent food and beverages to showcase their creativity. Many of the over-the-top meals and culinary experiences dominating their feeds—unicorn hot chocolate, fairy floss ice cream, trips to the Museum of Ice Cream—are as visually compelling as they are drool-inducing. One of the latest trends in this category, edible cookie dough cafes, is taking Zs’ Glutton Goals to new heights.
The creator of NYC’s Dō Cookie Dough Confections, which still attracts lines around the block months after opening, credits the company’s success in part to the nostalgic nature of dough, telling The New York Times the product has an emotional connection that can’t be manufactured. Available in flavors like cake and brownie batter, fluffernutter, and s’mores, the safe-to-eat dough calls to mind classic tastes from Ys’ childhoods while also offering colorful, Insta-ready options for Zs. The dough is made in small batches without added preservatives and can be eaten raw, mixed it into ice cream, or baked in the oven.
CALIFORNIA COOKIE DOUGH
Orange County-based California Cookie Dough offers a variety of handcrafted raw dough along with a range of decadent drinks to wash it down. The newly opened eatery serves brightly colored cookie dough (which can be mixed together to create unicorn cookie dough) in flavors like mint chocolate chip, orange honey, and red velvet, using special eggs and flour in order to make it safe to eat without baking. The company also serves milk on tap along with nitro cold brew coffee, honey lavender lattes, Thai tea, jasmine milk tea, and more.
JUNKED FOOD CO.
Raw cookie dough cones are taking over Toronto courtesy of Junked Food Co., which celebrated its reopening with a bang by following in Dō’s footsteps. Customers can order scoops of the stuff in classic flavors like chocolate chip as well as playful ones like Reese Lightning (peanut butter cookie dough with Reese’s pieces, Reese’s Puffs cereal, and buttercream) and Birthday Party (vanilla cake cookie dough with sprinkles, buttercream, and a candy topper) with plans to roll out more like Candy Land and Red Velvet. The company also offers toppings like Sweet Tarts and Oreo cookies.