Animated series inspire limited-edition treats
Despite it being easier than ever for people to access classic cartoons at home, they’re choosing to see them as part of live events like Nitehawk Cinema’s Spoons, Toons & Booze that let them commune with fellow fans while leveraging their love of fun food experiences. Brands are getting on board with the combination, launching new culinary-cartoon creations for limited runs.
RICK AND MORTY
After spurned “Rick and Morty” fans failed to get their hands on a limited rollout of McDonald’s discontinued Szechuan Sauce (a favorite condiment of the Adult Swim show’s titular mad scientist, Rick), it caused an uproar and spawned the hashtag #giveusthesauce earlier this month. In response, the fast food chain promised to make things right by rebooting the sauce this winter. This time, instead of being a one-day-only event limited to select restaurants, McDonald’s will be stocking up around the country. Though the company doesn’t call out the show by name, it catered to fans with the message, “You’re some of the best fans in this, or any, dimension,” alluding to the multiverse travel reflected in the series.
Playing into Millennials’ nostalgia for the 90s, music and movie retailer FYE announced via Facebook that it would release Reptar Bars, the favorite fictional candy bar of Tommy, Chuckie, Angelica, the twins, and the rest of the “Rugrats” gang in select stores for one week this October. Reptar was a Godzilla-like fictional dinosaur that the group of children on the Nickelodeon series were obsessed with, and the character's likeness was frequently found on a vast array of merchandise, including the chocolate bars, which were famous for containing a filling that turned tongues green.
In honor of New York Comic Con, Milk & Cream Cereal Bar concept eatery teamed up with Post to release a special range of ice cream cereal treats inspired by each of the Bedrock crew from “The Flintstones.” The dessert was offered at an interactive pop-up called The Get Animated Invasion that let fans explore installations based on classic Warner Bros. cartoons, weaving in and out of eight animated realms. In addition to the Flintstone's Ice Cream Bar, guests could check out the “Scooby-Doo” Spooky Woods, “Marvin The Martian” Planet, “Tom and Jerry” House, and more.