Culinary theme parks pop up across the globe
A quarter of young people in the U.S. and 21% in the UK want to have food or beverage-related adventures, and companies around the world are answering the call. Like the Museum of Ice Cream, immersive spaces dedicated to the art of making, eating, and appreciating all things culinary are emerging to give young consumers more ways to indulge in their vice of choice.
FICO EATALY WORLD
Dubbed the “Disney World of food, the 25-acre FICO Eataly World in Bologna, Italy is home to a smorgasbord of activities and food. With 40 different workshops and 25 food stalls, there is a lot to take in, which is why 500 adult-sized tricycles with shopping baskets are offered to help visitors maximize their time and shopping experience. After biking past orchards, pastures, gardens, and six educational “carnival” style rides, visitors can sign up for a pasta-making lesson or visit Terra del Tartufo, aka Truffle Land, a manmade truffle site where dogs showcase their truffle-hunting skills. The park cost $106 million to develop and has created 3,000 jobs within the region and 700 on-site.
LA CITÉ DU VIN
More spas are featuring wine pools and beer baths that let consumers enjoy their alcohol without the hangover, and now there's an space for those who want more than a dip. Just an hour flight from Paris in the Bordeaux region lies a theme park out for every wine lover’s heart: La Cité du Vin. Opened last year, this city of wine is a 10-story museum with 20 themed exhibits to explore, each utilizing technology to engage visitors. The museum features a tasting experience described as an “immersive, sensory adventure” that includes moving sets, 3D images and a variety of scents to engage the senses.
The Shin-Yokohama Raumen museum is a theme park dedicated to the art of ramen. Located in Tokyo, the park is in an unassuming building that holds two floors worth of ramen related goodness. The inside has been designed to make visitors feel like they’re on the streets of Japan at night circa 1958—the year that instant ramen was invented. Although there are no rides, people can try up to nine kinds of ramen from different regions of Japan and experience street vendors offering cotton candy, a candy shop, and two bars selling regional brands of sake.