New hangover helpers hit the market
Excessive alcohol intake is losing favor among young consumers, who are opting for UnWasted Time or booze-free challenges like Dry January. But for those who continue to go big, a fresh crop of tonics and supplements is promising to curb the unsavory consequences of overindulgence.
Developed by a former Tesla engineer, Morning Recovery is a tonic that touts the power of Hovenia Dulcis, a Japanese raisin tree containing Dihydromyricetin (DHM), which has anti-oxidant activity that supports the detoxification processes. However, per Forbes, while DHM has worked successfully in a rat model to prevent alcohol from bonding to specific receptors in the brain, there is no evidence to suggest it may work in humans. The drink, which is sipped before bed after a night of indulgence, also includes vitamin B, milk thistle, prickly pear, and taurine to help reduce the side effects of alcohol withdrawal that can leave people feeling groggy and nauseated.
A 24-year-old former mobile analyst for IAC created Flyby, herbal pills patterned from the hangover drinks commonly used in Asia. He discovered the remedy on a trip to Tokyo and worked for months to develop his own formula, going on to amass nearly $1 million in sales in his first six months. Similar to the ingredients in Morning Recovery, Flyby blends herbs and adaptogens like DHM, milk thistle, prickly pear extract, ginseng, and spirulina to help support healthy liver function and the body’s natural response to alcohol. Free sample packets are available through the company’s site.
Developed by Yale students with help from professors, nutritionists, and a pharma manufacturer, Mentis is a patent-pending supplement consisting of a tangerine-flavored powder that’s mixed with water and consumed before drinking alcohol to combat four underlying causes of hangovers: acetaldehyde buildup, gastritis, glutamate rebound and electrolyte loss. In addition to a number of familiar vitamins, the ingredients include L-Glutamine, N-Acetyl L-Cysteine, sulforaphane from broccoli extract, epigallocatechin gallate from green tea extract, and mung bean powder to get the job done.