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SWEET DREAMS

Non-medicinal sleep aids help consumers get a good night’s rest

Lack of sleep is a significant source of stress for young people, Gen Zs in particular. Many youth are even choosing to engage in more social activities during the day instead of at nighttime so that they can get enough rest. New non-medicinal sleep aids, both low and high tech, are emerging to assist in the hunt for a better night’s sleep.

LOTION

Beauty and grooming company Lush quickly sold out of their now-famous Sleepy hand and body lotion after it went viral on social media. The cocoa butter and oatmeal lotion is infused with lavender, tonka absolute, and ylang ylang oil. Consumers don’t need to go the high-tech route for help falling asleep; the lotion is intended to be applied before bed to soothe the wearer into a deep slumber. Originally released as a limited-edition product, Lush made Sleepy a permanent offering due to its popularity.

PILLOW SPRAY

New direct-to-consumer bedding isn’t the only thing helping young people get directly to sleep. This Works touts the sleep-boosting benefits of its Sleep Plus+ Pillow Spray as well as its beautifying effect, since getting more rested also helps improve skin condition. The spray, which features lavender, vetiver, and chamomile, is spritzed onto bedding prior to sleep, and the scent helps users fall asleep and stay asleep throughout the night as it releases fragrance through motion-activated technology.

ROBOT

Various forms of robots are becoming more common in the home for completing assorted tasks, and a new sleep robot is being created to help them with the task of getting a good night’s rest. The Somnox is essentially a smart pillow that users can cuddle to help them sleep well. The device’s speaker can play soothing music, simulate a heartbeat, or provide a guided meditation, and the pillow-like robot “breathes” at a calming rate, which can help users do so, too. People can also set alarms with Somnox to be woken up gradually.