Nighttime treats join the growing list of non-pharmaceutical sleep aids

As getting sufficient sleep continues to be an issue for young people, particularly Gen Zs, brands are coming to the rescue with consumer-friendly sleep aids. Rather than pharmaceutical or over-the-counter options, these snacks and drinks promise to help people fall asleep faster and rest peacefully through the night without the negative side effects associated with some pill-based products.


Created after the CEO almost got into a car accident from falling asleep at the wheel, Som is an anti-energy drink that promotes a better night’s sleep to prevent daytime tiredness. The canned drink is vegan, non-carbonated, and non-habit forming with an option of original flavor or zero sugar added. Ingredients like melatonin, magnesium, and Vitamin B6 are added to help people feel sleepy faster; L-theanine, which is naturally found in green tea and promotes relaxation, was also added. The brand recommends consuming the drink 30 minutes before bed for optimal results.


A bedtime snack that consumers can actually feel good about, Snooze Snack is a sleep-inducing granola bar that consists of all-natural ingredients. The brand uses fruits, nuts, and oats to create the bulk of the bar, and the sleep-inducing elements come from doses of tryptophan and melatonin spread throughout. Snacking on half of a bar 30 minutes before bedtime helps to lull eaters into a peaceful slumber. The brand encourages natural sleep remedies over potentially addictive alternatives, offering data on their Kickstarter page that 4% of adults used sleeping pills or sedatives in the last 30 days.


Sleep Well’s version of a sleep aid comes in the form of a natural milk enhanced with valerian root. Jersey cows provide all the milk, which contains 20% more protein and calcium than milk from other breeds and is said to taste better as well. Valerian is known for its sleep-aid properties and has been used to help people fall asleep for more than 2,000 years. For taste, Sleep Well has mixed in a little vanilla and honey, the perfect blend of fructose and glucose to help people fall and stay asleep.