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POP EYED

Visually striking pop-up museums celebrate consumer culture

From Dubai’s Museum of the Future to San Antonio’s Flower Vault, big and small markets alike are accepting the role that social media plays in publicizing art and design today. These new pop-up museums are embracing the trend, creating imaginative installations that mimic the unabashedly Insta-worthiness of The Museum of Ice Cream and 29 Rooms.

THE MUSEUM OF SELFIES

From April 1st through May 31st, visitors of The Museum of Selfies outside of LA in Glendale can explore the origin of the beloved and loathed cultural phenomenon through the lens of art, history, technology, and culture while taking some selfies of their own amid the museum’s share-worthy backgrounds and installations. The interactive pop-up space explores the history of the selfie, which reportedly dates back 40,000 years, promising to share the unseen depths of the trend.

MERMAID MUSEUM

Freeform is launching a mermaid museum in Hollywood today as part of the campaign for its new fantasy series, Siren, which explores the life in a seaside town whose citizens find their world disrupted when a modern-day mermaid emerges from the deep and goes on a rampage. The free, four-day experience features multiple photo opps and activations that include mermaid memorabilia and important set pieces from the show, with plenty of glitz and glitter to go around.

EGG HOUSE

The latest in a growing list of food-themed destinations to hit NYC, the Egg House pop-up will bring egg-themed eats and installations to the Lower East Side this April. The multi-sensory egg-sperience uses secret rooms, candy pools, swings and oversized object art to tell the story of Ellis the egg, an “ambitious egg living in the Lower East Side.” After working nights and weekends “to keep the modest dream alive,” Ellis falls asleep, and visitors get to explore his dreaming fantasy house.