Dental companies get a modern makeover
Visiting the dentist is often a dreaded experience, between the outdated waiting rooms and the painful procedures. While the poking and prodding can’t always be avoided, new companies aim to make trips to the dentist more pleasant and modern through innovative environments and updated practices and technologies.
Dental startup Lydian is more similar to a hospitality brand than a healthcare one. In fact, the company drew inspiration from outside its industry to turn what’s typically a boring transaction into an experience. Lydian has four clinics in Arizona and Texas, as well as fleet of RV-style clinics aptly named Lydian Mobile that visit offices upon request from employees. Created in partnership with Rapt Studio, each dental office on wheels is carefully thought out, from its soothing interiors to its playful practices. Staff wear t-shirts with phrases such as “Netflix and Drill,” and customers receive custom toothpaste flavors and a chocolate bar that reads “Flossify” at the end of each visit.
New York-based company Floss Bar aims to make routine dental care easy, appealing, and affordable, with reduced rates compared to competitors, including a membership model with a fixed monthly fee. The startup employs dental hygienists during their off-hours, enabling them to earn an extra income and patients to book evening and weekend appointments. Customers have greater control over the scope of their dental service than is typically the case, as they can select preventive care or full-exam services. Additionally, Floss Bar offers a 15-minute service where customers can get a polish and professional flossing to look and feel fresh. Like Lydian, Floss Bar has a mobile service that can visit offices.
Swiss startup Kapanu brings much innovation to dentistry by using augmented reality and 3D imaging to show patients how their teeth will look post-treatment. When getting major dental work, it can be difficult to imagine how one’s teeth will look, which is where the software Kapanu uses comes in. It captures a video of patient’s mouth cavity using facial scanning technology and superimposes a scan of good teeth on top to show the end result. From there, patients can request tweaks, such as the shape and spacing of teeth to essentially customize their dental work, with all changes visible live. The final model is then sent to a manufacturer to create a mold.