New apps pair people based on their DNA
Young adults are increasingly turning to DNA tests to better understand themselves and improve various aspects of their lives, from their health plan to their skincare regime, as addressed in our Betterment Report. Given their desire to know more about themselves and make decisions accordingly, there’s also a rise in services that use one’s DNA to match them with compatible romantic partners or roommates.
If DNA service 23andMe and dating app Tinder merged, the result would likely be similar to startup Pheramor. The company optimizes dating by only showing users potential partners they’re chemically attracted to and socially compatible with, thereby reducing some of the hassles of dating in the digital age. Users must purchase an at-home DNA kit from the company, swab their cheeks, and send it back for sequencing. They also fill out a profile revealing their personality traits and interests. Pheramor combines this information and presents ideal matches, with each person’s photo blurred out to emphasize their compatibility score. Pheramor is currently available in Houston, Texas, with plans to expand to other cities.
The aptly named service DNA Romance identifies potential romantic partners based on their genes to determine chemical attraction. Users can supply their DNA results collected from other services such as 23andMe or Ancestry or request a kit from the dating company’s website. DNA Romance analyzes their biology and determines those who have the greatest attraction. The Vancouver-based service also recognizes the importance of social compatibility and has users take a Myers-Briggs personality test, too. It then combines this information to only show matches who have a compatibility of 70% or more.
Millennials tend to live with roommates for longer than did previous generations due to their lifestyles, financial circumstances, and even personal preferences. In fact, three in 10 young adults aged 14-34 believe it’s appropriate to live with a roommate at any age. As a result, finding a roommate they’re compatible with is highly important. House-sharing website SpareRoom ensures this by partnering with genetics company Karmagenes to collect saliva and administer an online personality test. The combination generates a report revealing how their genetics influence characteristics including stress, optimism, and self-awareness, and recommends the perfect blend to live with. The service is currently offered in the UK, with plans to expand to the U.S. by the end of the year.