FROM INJECTABLE TO INGESTIBLE
Collagen-infused beverages reflect consumer interest in holistic health and beauty
Once relegated to the skincare world as a staple ingredient in face creams and injectables, collagen has officially moved into the arena of functional food, even if there is more hype than scientific basis for collagen’s health-enhancing properties. New iterations of ingestible collagen have made their way into ready-to-drink beverages that offer biohacking consumers the combination of health and convenience.
EVIVA COLLAGEN ELIXIR
Developed by a woman who suffered from an autoimmune thyroid disorder, Eviva Collagen Elixir doubles down on its ingestible beauty duty with two types of highly absorbable collagen proteins: Naticol® fish collagen and KollaGen II-xs™ avian sternum collagen. The shelf-stable formula also includes biotin for extra skin, nail, and hair health support. Eviva comes in three flavors, has only 35 calories per serving, and is free of added sugar, artificial sweeteners, gluten, and GMOs. The functional beverage meets the needs of young consumers who are turning to holistic medicine as they look for alternatives to address their health issues.
PROTEIN WATER CO
Protein Water Co launched a Skin Maintenance line of beauty-boosting collagen waters that contain no added sugars, sweeteners, flavors, colors, or preservatives. Each drink, which comes in a purple grape or an apple-strawberry combo flavor, contains 10 grams of hydrolyzed Peptan® fish collagen along with hyaluronic acid and B vitamins for an extra skin boost. The Skin Maintenance line marks a shift in the brand’s marketing focus on fitness and athletic performance to ingestible beauty enhancement that starts from the inside out.
KNOW BRAINER FOODS
For coffee drinkers, Know Brainer Foods recently debuted a 16-ounce ketogenic creamer—available in a grass-fed dairy and a non-dairy almond and coconut milk option—that is formulated with collagen, organic grass-fed butter, and non-GMO MCT oil. The creamer was launched in partnership with Nestlé via the Terra Food + Ag Tech Accelerator as the world’s largest food brand explores the ketogenic product space in order to better serve young consumers who are willing to spend more for functional foods in this sector.