NEW CAFFEINE HIGH
Coffee brands combine caffeine and cannabis
Coffee pick-me-ups are evolving as coffee companies innovate around caffeine and cannabis. Marijuana drinkables and edibles continue to rise in popularity as cultural shifts make cannabis a more socially accepted drug. These coffee brands are bridging the coffee and cannabis industries with the creation of CBD-infused coffee beverages.
Austin-based coffee company Cuvée Coffee released a line of canned nitro cold brew on 4/20 this year that contains CBD hemp oil. Cuvée partnered with California-based Natural Plant Extracts USA to created a specific hemp oil that would complement the coffee brewery’s nitro brew. Each can of Nitro Hemp Oil Cold Brew contains 10mg of the odorless, tasteless, and water-soluble oil. Cuvée created the new cold brew to provide consumers a beverage that combines the benefits of hemp oil and the power of caffeine.
Cannabidiol, aka CBD, is a chemical found in the cannabis plant. While it doesn’t have any psychoactive effects, studies have shown that CBD possesses anti-inflammatory, analgesic, and anti-anxiety properties and can be used to treat a number of illnesses, including epilepsy, anxiety, and schizophrenia. Chicago-based coffee brand Hellion has created a new CBD-infused bottled cold brew. The CBD in the cold brew is meant to complement the caffeine in coffee by counteracting the jitters and anxiety associated with caffeine consumption. The benefits of this beverage align with young people’s desire to replace alcohol as a social construct with other substances such as marijuana, which is being recognized more and more for its wellness properties.
FLOWER POWER COFFEE CO
Chef Leighton Knowles, known for bringing New York its first CBD-infused dinner event on 4/20 last year, teamed up with his wife Beth Knowles, Brooklyn-based pharmacologist Dr. Craig Leivent, world-renowned chocolatier Damion Badalamenti, and business consultant Terry N. Bouvier to launch Flower Power Coffee Co. The coffee company offers CBD-infused coffee beans along with other CBD-laced products such as lollipops, gummies, and caramels. Knowles is on a mission to not only provide quality CBD products, but also aims to educate consumers on the medicinal benefits of CBD coffee, which is being touted as the wellness industry’s favorite new beverage.