GO WITH THE FLOW
Feminine hygiene products go organic
As consumers reexamine the products and services that meet some of their more intimate needs through a new lens of both empowerment and an increased knowledge of undisclosed chemicals in many commercial products, brands are offering feminine hygiene products made with organic materials and eco-friendly initiatives that aim to support women both during and outside of their cycles.
Navigating the delicate era of puberty is still tricky for today’s tween girls, even with the proliferation of feminist messaging and encouragement that continues to permeate the current cultural conversation. Enter Blume, a direct-to-consumer brand of self-care products specifically designed to celebrate womanhood and create a safe space for females during this pivotal time. The startup aims to be the ultimate destination for all puberty-related needs with products that include organic tampons and pads, natural deodorant, and face wash, all of which eschew unnecessary chemicals in order to provide products that aren’t a threat to young girl’s bodies or to the environment.
Rael, a female-led company dedicated to providing women with natural and organic feminine care products, takes K-beauty’s mindful approach to beauty and wellness when it comes to its product offerings. Rael’s organic pads are free from some of the more worrisome chemicals typically found in competitor’s pads, such as acetone and carcinogens used to make car tires. The company initially launched on Amazon to gauge the demand for this type of feminine care and found the response to be so overwhelming that in a matter of months they became an Amazon bestseller. Rael also recently launched organic tampons alongside other self-care and wellness products.
The recent spotlight on the “pink tax,” or gender-based pricing discrimination applied to female products and services, only highlights a fraction of the global problem around the affordability of feminine hygiene products. In 2015 the World Health Organization and UNICEF reported that an estimated 500 million women and girls lack adequate facilities for menstrual hygiene management. To begin to address this problem, L., a brand that sells pads and tampons made without pesticides, chlorine, fragrances, or dyes, is donating 60 million period products to girls who wouldn’t have access to them otherwise. Additionally, the company offers other sexual health initiatives that are tailored regionally.