(DON’T) GO TO WASTE
Food waste brands are flourishing
As a third of all food produced globally is wasted every year, brands are taking action to address this problem. Recently, there’s been an influx of companies launching food and beverages made from unused ingredients, and as a quarter of young people around the world are interested in trying food made from unused/leftover food, as addressed in Cassandra’s Global Culture Forecast, many more offerings are poised to emerge.
Earlier this year, Tesco launched Waste NOT, a juice line made exclusively from fruit and vegetables that would otherwise be discarded. All too often, such ingredients are deemed too ugly to eat, too large or too small, or are simply unused; for instance, around 50% of celery in the UK gets discarded. While such items may still have great taste, turning them into cold-pressed juice allows the ingredients to maintain freshness. Tesco created the line, which is part of its ongoing commitment to reduce food waste, to ensure as much of a crop gets used as possible. Additionally, every bottle used is made from 30% recycled plastic.
After a successful crowdfunding campaign, Tyson Innovation Lab is turning leftover food waste, including rescued vegetables and discarded chicken scraps, into a new product: Protein Crisps. As chicken breast trim still has much flavor, the company is combining this with vegetable puree from juicing or rescued grain from beer brewing to make four types of crisps: Chicken Carrot Curry, Chicken Celery Mojo, Chicken Shandy Beer, and Chicken IPA White Cheddar. Expect to see much more upcycled food from Tyson, as Protein Crisps are the first product under its new ¡Yappah! brand devoted to addressing social and sustainability challenges related to food.
Bread is frequently thrown out—whether it starts sprouting mold or consumers just don’t want the heels of a loaf—and 44% of bread is wasted. Toast Ale is seeking to curb this problem by using grain from surplus bread instead of new grain to create beer. First launched in the UK with craft breweries across the country, Toast Ale has since expanded to the U.S., working with a brewery in the Bronx. The upcycled drink—a trend that’s hitting cocktail culture as well—is available at Tesco, Waitrose, Whole Foods, and Shake Shack locations in NYC, in addition to select stores in both countries.