Canned air offers pollution-free breathing
Air pollution is a problem across the world, and a new study says it’s cutting two years off of the global average lifespan. Although the health benefits of using canned air haven’t yet been confirmed, startups are jumping at the opportunity to provide consumers with fresh breaths from remote locations free of pollution.
What started as a joke idea—a plastic baggie filled with air sold on Ebay for 99 cents—has turned into a profitable business for two Canadians expected to hit half a million in sales this year. Vitality Air sells cans of fresh air sourced from Banff National Park in Alberta for $64 for a two-pack of 8-liter cans, each of which offers approximately 160 breaths of air. The company also sells flavored air, an air and water spray, and essential oils for energy.
The 25-year-old founder of Swissbreeze plays to young people’s quest for self-improvement and desire for brands to help them live their best life with the positive slogans on their cans of air, including “100% Swiss air / 100% power to live” and "Reanimate your spirits. Refresh your mind. Get your breeze.” The fresh Swiss air, sourced from remote locations across the country, sell for less than Vitality’s, at $69.90 for a pack of three 8-liter cans, worth approximately 120 inhalations each.
The 100% fresh Australian air sold by Invigair8 comes in at the lowest price point, at just $50.75 for a three-pack; this is an especially good deal as the company claims the cans contain approximately 260 breaths of air, which is about twice as many as the competitors. The company emphasizes this benefit as not only cost effective but environmentally friendly, as consumers need to buy and use fewer single-use plastic materials from Invigair8 than other brands.