Beer brands eliminate plastic rings to help the environment
Modern young consumers are highly eco-conscious, and they’ve turned a critical eye toward the way brands fit into the push to help the environment. Accordingly, brands that are taking steps to go green and reduce waste are reaping the benefits by building a healthier planet and earning consumer loyalty. These beer brands are helping to keep the ocean clean by eliminating plastic rings, a move that will set them apart from competitors in a crowded space in the eyes of young adults.
Denmark-based Carlsberg spent three years developing a new type of glue that can hold its six-packs together with the strength of typical plastic rings and which will reduce the brand’s plastic usage by the equivalent of 60 million plastic bags a year. Appealing to young consumers’ open source mindset, wherein they desire that brands share innovation with one another rather than keeping it private, Carlsberg says it has no problem sharing the glue and hopes that soon it will be available to everyone.
Environmental organization Parley for the Oceans is expanding on its footwear collaborations with Adidas and Stella McCartney by helping Corona replace the plastic rings used in its six-packs with a biodegradable product. The replacement, which is made from vegetable waste left by food and beverage processing, is being piloted on beer sold in Tulum, Quintana Roo. Corona brewer Grupo Modelo plans to eliminate the use of plastic within seven years.
More than one million marine animals die from plastic waste every year, and Saltwater Brewery in Delray Beach, FL wants to help combat this crisis with its edible six-pack rings, which are derived from barley and wheat remnants from the brewing process. The edible rings—intended for marine animal consumption, as this type of packaging waste often ends up in the ocean—are completely biodegradable and compostable, and the company plans to use them on all 400,000 cans of beer it produces each month.