Illustrative products and services proliferate

The world of art and design is a huge draw for both modern youth and the brands they are loyal to, especially as 80% of global youth say that art/design is important to their lives. Alongside the rise of brands hosting classes in the arts, products and services that satisfy users’ creative urges are proliferating.


A café that allows patrons to feel like they’ve stepped inside an immersive drawing opened in Seoul, South Korea. The café’s black and white “illustration” setting has proven to be a major draw for tourists, who pose for pictures that make the subject appear to have posed inside a fantastical cartoon world. Once they’ve captured their Instagram moment, patrons can enjoy speciality drinks and small bites inside the cozy café, which contains only eight seats inside and nine seats on its outdoor balcony.


Adult coloring books offer consumers a relaxing mindfulness exercise on their own, but Marks & Spencer took the concept further by combining the activity with another way to unwind: alcohol. Last fall, the British retailer debuted Colour Me Sauvignon Blanc, a dry Chilean white wine. In lieu of a traditional label, the bottle boasted a special black and white illustration, done by artist Daisy Fletcher and containing the outlines of plants and birds, that imbibers were invited to color and customize to their liking.


Adobe recently unveiled Gemini, an app that allows artists and designers to create digital art via a stylus and screen, albeit with the same effects as painting by hand, as one would with oils or watercolors. The app was developed to remove a pain point for artists by allowing them to create their work, from start to finish, in one application, rather than switching between programs such as Adobe Illustrator and Adobe Photoshop for different parts of the process. Since Gemini is an app and not a full program, it will only run on touchscreen devices and will first launch on Apple’s upcoming iPad.