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COLOR CHAN(GIN)’

Alcohol brands experiment with color-changing gin

Alongside fashion and beauty brands experimenting with next-gen color-changing properties—which aim to satisfy modern youth’s penchant for customization—alcohol brands are debuting color-changing gins that offer even more titillating and party-ready options for imbibers.

OLD CURIOSITY DISTILLERY

Last spring, Scottish distillery The Old Curiosity Distillery teamed up with UK mega-retailer Marks & Spencer to debut two flavored gins that dramatically change color when mixed with tonic. The gins, a British Rose Dry Gin and a British Lavender Dry Gin, are available exclusively at Marks & Spencer—which also recently experimented in the spirits category with its whimsical Colour Me Sauvignon Blanc—for £25 each. When mixed with tonic, the Rose Gin goes from light gold to bright pink while the Lavender Gin changes from blue-purple to purpley-pink.

ALDI

Last summer, Aldi launched a color changing gin in its stores in Scotland, an offering that turned out to be so in-demand that they debuted the gin in all of their UK stores by fall of the same year. Aldi’s Forest Fruits Colour Changing Gin also changes color when mixed with tonic water (or any other acidic mixer, such as lemon or lime juice) due to the gin’s special addition: the petals of the butterfly pea flower. The gin’s shareworthy hue goes from a crystalline blue to a pink as the mixer alters the delicate pH levels of the flower.

FIREBOX

Firebox, a UK-based online retailer that purveys “magical,” unusual, and entertaining gifts and spirits, recently debuted a color-changing gin kit that allows imbibers who have a penchant for DIY to make their own color-changing gin at home. Like Aldi’s, the inclusion of the butterfly pea flower alters the color of the alcohol. The maker uses the Firebox kit to add the concoction to their favorite gin for a finished product of gin that transforms from blue to pink when mixed with tonic.

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