Meet the latest superfruit
There’s a new superfruit being added to the list of “must-eat for health” and many companies are capitalizing on it with new beverages. The aronia berry is grown primarily in the Midwest and is said to have a slew of major health benefits, including anti-cancer properties, due to its high content of polyphenols. This little berry contains more antioxidants than cranberries, blueberries, blackberries, and raspberries.
Poppilu is an antioxidant lemonade created by founder Melanie Kahn to provide a healthier version of lemonade that still tastes sweet. The drink is made with real lemons that pack a punch and aronia berries, for their health value. Customers can choose from three different flavors: original, blueberry lavender, and passionfruit. The company is hoping to grow in popularity in the Midwest, as that’s where they source their berries. All three flavors contain 16-19% juice, cane sugar, and stevia, coming in at 60 calories per 12 ounces.
Aronia berry beverage company Tohi sells four different flavors of the functional beverages to a range of different consumers. The Iowa State University football team is a fan of the beverage—the players drink it for its health benefits and the taste. Tohi also partners with Company Kitchen, a business that provides workplace food to companies all over the U.S., to get their beverages into breakrooms around the country. The drinks are 30% single-strength aronia berry and 70% hydration, sweetened with just a hint of monk fruit.
The goal of Los Angeles-based aronia berry juice company Truronia is to reintroduce this superfruit to the U.S. and give it a chance to be in the superfood spotlight. Truronia recommends consumers drink their beverage on its own for its great flavor or add it into smoothies and other recipes for its major health benefits. All four flavors of the drink can currently be found at different store locations across southern California and Nebraska, or online in packs of six.
Have you heard the latest episode of The Cassandra Daily Podcast? Listen and subscribe here.