Additional brands launch at-home meal kits
Companies such as Blue Apron and HelloFresh have popularized the meal kit delivery service, which provides today’s on-the-go youth with the quality food and convenience they desire. The following brands have hopped on the meal kit bandwagon, releasing branded kits that allow consumers to experience the food they love in their own kitchens.
Amazon is leaving no stone unturned in its quest to take over shopping verticals and optimize convenience for consumers. The online marketplace recently released a line of branded meal kits and is selling them in select Whole Foods Market locations. The 30-minute kits for two come with all the ingredients consumers need to create a dish, and feature meal options like seared salmon with fennel and pea risotto and mushroom congee with lemongrass chicken and sweet potatoes. The kits focus on healthy, whole ingredients, making them a great option for modern young people who desire convenience but don’t want to sacrifice the pleasure of a good meal.
Chick-fil-A wants customers to be able to enjoy its culinary offerings in the comfort of their own homes; from August to November of last year the company launched a 30-minute meal kit service that customers could purchase in one if its participating Atlanta locations. Fans of the fast food brand could prepare more complex Chick-fil-A-inspired meals, such as chicken flatbread, crispy dijon chicken, chicken parmesan, chicken enchiladas, and pan-roasted chicken, as well as sides like kale salad and macaroni and cheese. Chick-fil-A created the meal kits as a way to foster a deeper connection with consumers and offer them a touchpoint outside of its restaurants.
KRAFT HEINZ X FOOD NETWORK
Kraft Heinz and Food Network collaborated to release a line of meal kits called Food Network Kitchen Inspirations. In addition to the meal kits, the line includes sauces and dressings inspired by different flavors from countries around the world. From Indian to Korean to Italian, the meal kits allow consumers to create dishes like the ones they see on Food Network cooking shows. By offering meal kits, not only Kraft Heinz and Food Network educating and empowering consumers to experience culture and adventure through the foods they eat, they’re doing it in a convenient way.