Brands concoct cannabis-infused beverages
The growth of the legal cannabis market has lead to a diversity of new marijuana products. The following companies are combining cannabis and alcohol (or at least the taste of alcohol) to produce a new beverage experience for the 4/20-friendly modern consumer.
REBEL COAST WINERY
With the knowledge that modern youth are consuming less alcohol than their generational predecessors did at their age, Rebel Coast Winery created an alternative beverage option for their young consumers. The winery released Rebel Coast Cannabis Infused Sauvignon Blanc: a THC-infused, non-alcoholic white wine. After the alcohol is removed from the wine, the beverage is sent to Ebbu, a cannabis research company in Colorado, where water-soluble THC is added to the beverage. At 5 milligrams of THC per glass, the drink is meant to produce a light buzz.
THE CANNABIS CO.
Australian hemp product company The Cannabis Co. launched three cannabis-infused gins: The Myrcene, Jilungin, and High Seas Navy Strength. Each batch is made using terpenes (the aromatic oils from the cannabis plant), which are meant to produce feelings of joy and overall relaxation and help ease any chronic pain or inflammation. These adaptogenic properties are attractive to today’s young consumers, who appreciate when products offer additional health benefits. The Cannabis Co.’s first batch of 300 hand-stamped, limited-edition bottles of The Myrcene sold out within three days.
CERIA BREWING CO.
Keith Villa, the brewmaster responsible for Blue Moon beer, launched a new venture: CERIA Brewing Co. The company’s first product, Grainwave Belgian-Style White Ale, differs from Blue Moon in two distinct ways: it’s alcohol-free and infused with cannabis. Each bottle of the white ale contains 5 milligrams of THC, which is meant to elicit mild psychoactive effects. Villa added blood orange peel and coriander to the brew, two ingredients that when combined with the taste of the cannabinoids produce a “richer, deeper orange character and a little different type of bitterness.”