Beauty brands continue to debut eco-friendly packaging options

The beauty industry is ramping up its sustainability efforts by addressing the pressing issue of packaging waste. The industry’s use of plastic packaging has increased over 120 times since the 1960s, and 70% of that waste ends up in landfills. To mitigate this, beauty brands are continuing to launch products that are refillable, as well as recyclable.


Procter & Gamble-owned skincare line Olay is the first mass retail skincare brand to test product refills. Starting in October 2019, the brand will launch a three-month trial wherein their Olay Regenerist Whip moisturizer will come with a recyclable refill pod that can be placed inside the original jar once the user finishes the product. What’s more, the jar of moisturizer and the refill pod will be sold and shipped in containers made of 100% recycled paper. If this initiative is successful and Olay subsequently reformats all of its products to be both refillable and recyclable, the brand could save over 1 million pounds of plastic.


British makeup brand Charlotte Tilbury announced a forthcoming second round of its Hot Lips line—this time with an environmentally-friendly twist. All the lipsticks in the Hot Lips 2 collection will come in refillable cases that have five different packaging options for customers to choose from, including a red leopard print pattern and the brand’s classic stripe design. Customers simply choose a shade and their desired packaging and when they run out of their lipstick they can pop out the cartridge, recycle it, and fill the tube with a new lipstick.


Having already introduced eco-refills in 2008, the L’Occitane Group recently pledged to achieve 100% sustainable product packaging in the near future and has partnered with Loop Industries Inc. to begin incorporating recyclable plastics into the company’s products. Loop already patented an upcycling technology that breaks down polyester plastics and fibers in order to repurpose them into a new type of plastic, and now, L’Occitane will begin incorporating this plastic in the packaging for its L’Occitane en Provence brand beginning in 2022. On top of this effort, L’Occitane is also working to lower emissions in the product transport process.