Keto-compliant sweets arrive
As the ketogenic diet craze continues—and as more consumers demand healthier snacks overall, regardless of adherence to a specific diet—brands are launching keto-friendly sweets. These new treats eschew carbohydrate-heavy ingredients for high protein, higher-fat formulations to let users have their cake (maintain ketosis) and eat it too (literally: eat the sweets).
FAT SNAX: COOKIES
NYC-based ketogenic cookie company Fat Snax offers cookies that have just 1-2 net grams of carbs and 8-9 grams of fat per serving. The cookies are made with high-fat ingredients such as almond flour, coconut flour, and butter, along with low-glycemic sugar substitutes like Stevia, erythritol, and xylitol. Fat Snax sells four flavors of its keto cookies: Chocolate Chip, Double Chocolate Chip, Lemony Lemon, and Peanut Butter, giving keto-adhering consumers a modern take on traditional baked goods. The brand even suggests that users eat Fat Snax cookies for breakfast to swap out a high-carb morning meal for a snack that won’t elevate blood sugar.
Notty is a candy brand that offers high-protein, keto-compliant candy bark made from cocoa butter, whey protein concentrate, whole milk powder, and various flavorings along with sugar-free sweeteners. Each serving of Notty’s candy bark boasts 3-4 net grams of carbs—which are calculated by subtracting the grams of fiber from the grams of total carbs, a concept that is popular in the low-carb community but is not recognized or agreed on by nutrition experts—and contains upwards of 10 grams of fat. The brand’s sweets come in five flavors (Fluffernutter, Cold Brew, Peppermint Bark, Lemon Berry, and Salted Almond) and retail for $6.99 each.
DANG FOODS: BARS
Snack brand Dang Foods released Dang Bars, keto-friendly and plant-based bars made with ingredients like almonds, coconut, chia seeds, vegan pea protein and cocoa butter. The bars boast a nutrition profile any keto-adherent consumer can appreciate, as they have 4-5 grams of net carbs, 1-3 grams of sugar, and 9-10 grams of protein. Dang markets the bars as a less processed option than other diet products, which are laden with sugar alcohols and other ingredients that are harder for some consumers to digest. At Whole Foods locations earlier this year, the brand secured the #1 spot for unit retail velocity in the first quarter of 2019, meaning that the Dang Bar was one of the best-selling nutrition bars at Whole Foods.