Fashion and CBD are a match made in heaven
As explored in Cassandra’s Burnout Report, modern youth are self-medicating their burnout in a variety of ways, especially via CBD. CBD, a non-psychoactive component of cannabis said to relieve inflammation and potentially mitigate anxiety and depression, has seen an enormous boom in the last two years—and this trend shows no signs of stopping. Now, fashion companies are teaming up with CBD brands to merge their offerings, providing trend- and wellness-conscious consumers with a match made in heaven.
In August, Acabada Activewear made history as the first brand to debut a line of CBD-infused workout clothing. CBD is incorporated into Acabada’s activewear as droplets—coated in a polymer to prevent evaporation—which get released transdermally via friction and movement. This new offering is intended to “fight soreness and promote healing before the first squat, lunge or crunch” and purportedly retains the CBD droplets through 40 washes. Prices for Acabada’s upmarket activewear start at $120 for sports bras and tanks and go up to $250 for outerwear. The pieces can be worn from day into night, and are made with luxe fabrics that have high shine and matte finishes.
TAMARA MELLON X LORD JONES
Recently, luxe CBD brand Lord Jones teamed up with disruptive luxury footwear brand Tamara Mellon to debut an exclusive CBD foot cream for well-heeled yet weary feet. The resulting Lord Jones x Tamara Mellon High CBD Formula Stiletto Cream contains a total of 200 milligrams of pain-relieving CBD, which amounts to about four milligrams per dollop. The formula, which is designed for application before and after wearing any shoes that might cause discomfort, was inspired by celebrities who dished about the relief CBD-infused lotions afforded them after long nights in heels for various events and premiers. The Lord Jones x Tamara Mellon High CBD Formula Stiletto Cream retails for $70 and is exclusively available via both brands’ websites.
ALICE & OLIVIA X KUSH QUEEN
NYC-based fashion and lifestyle brand Alice & Olivia joined forces with cannabis brand Kush Queen to release a line of beauty and self-care products made with CBD. The line includes bath bombs ($20), body lotion ($50), and bubble bath starter ($50), all of which are infused with CBD and other relaxation-promoting ingredients. The products, like the rest of the examples in this Daily, are designed to have the user absorb the CBD transdermally rather than orally (via food or beverages).