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PAPER PUSHERS

Industry giants test sustainable paper packaging

At first glance, paper might not seem the most innovative packaging material (especially in lieu of brands debuting packaging made from seaweed or milk, as well as packaging that you can eat in its entirety), but recently, big-name brands are testing new bio-based paper packaging solutions, paving the way for industry-wide innovation and setting the standard for corporate eco-consciousness.

CARLSBERG

Danish beer brand Carlsberg is testing two prototypes for what would be the first-ever paper beer bottle. One of these wood fiber models is lined with a recycled PET plastic while the other has a bio-based lining. While Carlsberg’s bottles will not hit shelves for a few years—as this new bio-based packaging must be rigorously tested to preserve both the carbonation and the taste of the beer it contains—this innovation fits right in with the brand’s larger sustainability goals. Just last year Carlsberg introduced “snap packs,” beer cans that were held together with eco-friendly glue instead of plastic rings, which were a hit amongst eco-conscious imbibers.

L’ORÉAL

L’Oréal partnered with sustainable packaging company Albéa to redesign the standard plastic beauty container. The result of this collaboration is a more sustainable, eco-friendly packaging solution made with paper-like biomaterial, which replaces most of the plastic that is traditionally used in cosmetic containers. L’Oréal announced that it will begin using this carton-based cosmetic tube for skincare products that will launch in late 2020. With this initiative, L’Oréal is making good on its pledge to help build a circular economy for plastic, which the brand committed to by signing the Ellen McArthur Foundation’s New Plastics Economy Global Commitment.

NESTLÉ

This summer, Nestlé announced that it will begin packaging its Yes! snack bars (which currently only retail in select European markets) with a first-of-its-kind, 100% recyclable paper wrapper. This innovative packaging is durable enough to withstand the high-speed production process that goes into making the bars while preserving the quality of the bar itself. What’s more, the wrapper can be disposed of in virtually any paper recycling program. The launch of this new Yes! bar wrapper is part of Nestlé’s larger commitment to making all of its packaging recyclable or reusable by 2025.




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