New nut butters offer nutritious goodness on-the-go

Consumer desire for healthy snacks continues to soar and shows no signs of slowing down any time soon. Moreover, 9 in 10 Trendsetters in the U.S. and 8 in 10 in the UK agree that being healthy helps make them more productive, leaving them more likely to select snacks that won’t slow them down. The following snack brands are rising to meet this need by launching portable nut butter packets that are designed to keep consumers satisfied as they go about their busy lives.


Split Nutrition gifts consumers the best of both worlds: the brand offers on-the-go, side-by-side nut butter and fruit spread packs that are gluten-free, non-GMO, and formulated with a combination of healthy fats and simple carbs to keep consumers’ energy levels high as they go about their day. Earlier this summer the innovative healthy food brand launched the product in Whole Foods stores across the nation and celebrated the launch with two exclusive flavors: Cashew Butter & Sour Cherry and Almond Butter & Blueberry. Brands like Split Nutrition smartly tap into young consumers’ penchant for nostalgia, prioritization of health and wellness, and their desire for delicious snacks.


Catering to the rise of the ketogenic diet craze, SuperFat launched a line of all-natural, ketogenic nut butters that are formulated with functional ingredients and “filled with fat” (albeit the good kind) to keep consumers fuller for longer. SuperFat nut butters are packaged in a highly-convenient squeeze pouch with a twist-cap, sold in a box of 10, and come in five options: Protein, Macadamia Coconut, Cacao Coconut, Coffee + MCT, and Macadamia MCT + Probiotics. Each are made with a base of almonds and macadamia nuts for that advertised high-fat, low carbohydrate nutrition profile.


Earlier this fall, RXBAR released a seasonal and limited edition variation of the brand’s delicious yet healthy nut butter: Pumpkin Spice Peanut Butter. Like RXBAR’s other nut butters, the peanut butter includes dates for binding and sweetness, egg whites for protein, and pumpkin spice in service of that iconic, nostalgic fall taste. Each packet of Pumpkin Spice Peanut Butter contains a whopping nine grams of protein and zero grams of added sugar, making the yummy snack keto-compliant and perfect for consuming on the go.