NOW YOU’RE JUST (OAT) MILKING IT
The latest oat-based product? Chocolate bars!
Young consumers continue to eschew traditional dairy as they look for alternatives that are better for both their health and the environment. To wit, investment firm UBS noted that U.S. sales of plant-based milks grew by almost 6% from 2018 to 2019, and forecast that the plant-based dairy vertical is expected to reach $37.5 billion by 2025. Now, chocolatiers are milking this trend by developing bars crafted with oat milks and oat flours, which replace cow-based dairy in their formulas.
Raaka Chocolate decided to tap into the oat milk trend with a limited batch of oat-based chocolate bars. The brand describes its Oat Milk Bar as “a vegan ‘milk style’ chocolate reminiscent of breakfast cookies,” making the bar more akin to a smooth and sweet chocolate treat as opposed to a bitter, darker chocolate bar. Raaka's Oat Milk Bar, which uses maple sugar instead of high-glycemic cane sugar, contains oat flour and organic cacao, netting out at a 58% cacao content. For chocolate lovers who want other dairy-free chocolate options, the brand also makes a vegan Coconut Milk Bar.
ENDANGERED SPECIES CHOCOLATE
Endangered Species Chocolate introduced a new line of its mission driven chocolate bars, and they’re cow milk-free. The Fair Trade premium chocolate brand tweaked its formula by replacing previously-used dairy with oat milk to create a plant-based, vegan, and gluten-free chocolate bar. The oat milk chocolate bars come in three flavors: Oat Milk + Dark Chocolate; Oat Milk, Sea Salt & Almonds + Dark Chocolate; and Oat Milk, Rice Crisp + Dark Chocolate. As of right now, ESC is exclusively selling their oat milk chocolate bars at Whole Foods, but are expanding into other retailers starting in April 2020.
Finnish chocolate brand Goodio was one of the first brands to use oats as a dairy alternative in their ChocOat Bars, which debuted in the U.S. back in 2018. The oat-based bars come in four flavors: Original Blond, Cool Mint, Wild Blueberry, and Sweet Licorice. Goodio chose to make their ChocOat Bars with Finnish gluten-free oats, coconut palm sugar (instead of refined white sugar), and raw cacao, allowing the brand to greatly reduce the sugar content of each bar. Health-conscious chocoholics can find the bars at specialty grocers like Whole Foods and Morton Williams Supermarkets.