JUICED UP GINS
Gin concentrates serve up classic gin flavor with far less alcohol
Today’s youth are continuing to practice drinking alcohol in moderation in an effort to maintain a healthier lifestyle, among other reasons. Cassandra has found that 37% of Trendsetting Gen Ys and Zs in the U.S. desire healthier alcoholic beverage choices, and the following brands are heeding the call: they’re debuting gin concentrates that can be mixed with tonic to create a lower-alcohol G&T.
HAYMAN'S SMALL GIN
Hayman’s has been distilling “true English gin” for the past 150 years, but the brand is proving it isn’t afraid to innovate to keep up with modern consumer taste. Hayman’s new Small Gin is essentially a concentrate that packs so much flavor and “botanical richness” that imbibers need far less of it to make a standard G&T. Each 5 ml serving of Small Gin contains 0.2 units of alcohol and 15 calories, and the diminutive serving size retains the character of gin, even as it reduces the amount of alcohol in a G&T by 80%. The pocket-sized bottle even comes with a 5ml measuring spoon to ensure that mixologists don’t overpour.
PORTOBELLO ROAD'S TEMPERANCE GIN
London-based gin company Portobello Road has created a new reduced-alcohol spirit with the same ABV as a Miller Lite. The brand’s Temperance Gin contains just 4.2% ABV per serving to cater to consumers who don’t need all the alcohol, but don’t want to sacrifice the bold flavor of traditional gin. To further reduce the ABV, Portobello Road warns imbibers against drinking Temperance straight; the brand recommends mixing it with tonic water and a twist of grapefruit to make a mixed drink that, in total, contains less than 1% ABV. Although the gin company admits Temperance isn’t technically a gin, it still has the bold ginny flavor and intense aroma that should satisfy any G&T lover.
THE CLEAN LIQUOR COMPANY'S CLEAN GIN
British entrepreneur and television personality Spencer Matthews decided to ditch alcohol after becoming a father, but he wasn’t ready to say goodbye to enjoying the flavor of an alcoholic drink. Matthews founded The Clean Liquor Company to give those who don’t want to consume alcohol for the purpose of becoming inebriated the chance to still enjoy an alcoholic beverage. The company’s first release is “clean gin,” and the bottle in its entirety only contains an alcohol content of 1.2%. Matthews has stated that consumers “would have to drink 31 Clean gin and tonics to compare to a single normal gin and tonic.”