Brands are doing their part to help our healthcare heroes

As the Covid-19 crisis deepens, several brands are prioritizing the support and care of medical workers who are battling this virus on the front lines. From food to clothing to counseling, a range of products and services are being donated at no cost to our healthcare heroes. Below are just a few examples of how brands are stepping up to help, boldly standing in solidarity with these heroes and demonstrating that they are right by their side throughout this difficult time.


Upmarket fast-casual salad brand Sweetgreen is giving free salads and warm bowls to hospital workers and medical personnel fighting the Covid-19 crisis on the front lines. This initiative is part of its new Impact Outpost program wherein Sweetgreen will be dedicating Outpost operations and teams to supporting hospitals in the cities where Sweetgreen operates. Additionally, and as part of its #FeedtheFrontLine initiative, the company partnered with the not-for-profit World Central Kitchen and Chef José Andrés to meet the goal of donating over 100,000 meals not just for medical personnel, but also for schools, senior centers, and vulnerable communities.


Digital counseling app TalkSpace announced that it is donating 1,000 months of free digital therapy to healthcare personnel battling the Covid-19 pandemic across the United States. With this initiative, vulnerable nurses, doctors, and social workers are eligible for a free month of text, audio, and video messaging with a licensed therapist. As physicians are already uniquely primed for burnout, and more especially so during a crisis like this current pandemic, having the ability to speak with a licensed therapist can help them bolster their own health, which ultimately helps the patients they are serving.


For doctors and nurses who are constantly on their feet, Allbirds is here to provide just the right kind of support. In an Instagram announcement, the brand said healthcare professionals could just email the company their information to receive the brand’s staple Wool Runners for free. In just four days, the company had donated $500,000 worth of Wool Runners, effectively depleting the supply of shoes Allbirds had set aside for this initiative. To help provide shoes for all the medical workers who applied, Allbirds adopted a “buy-one-give-one” model in which customers could effectively halve the cost of delivering a pair of shoes to a medical applicant. Truly, those in the fashion industry have lent laudable support to healthcare organizations throughout this pandemic.