GIFTS OF GRATITUDE
Essential medical workers get the VIP treatment
For the past few months, essential medical workers have been on the front lines of the Covid-19 pandemic, working tirelessly to treat the sick. While we’ve seen brands step up to aid in this effort by producing and donating sanitizer, face masks, and other necessary items to beleaguered healthcare organizations, brands are also using their resources to directly thank our healthcares heroes via gifts and overall VIP treatment.
Glossier is expressing gratitude toward healthcare workers fighting Covid-19 on the front lines by gifting these heroes products designed to provide a moment of self care. The beloved beauty brand had previously donated a stock of its balm, face mist, and moisturizer to healthcare workers, but has since included its previously unreleased and highly anticipated Hand Cream in donations. After being in the works for nearly two years, the Glossier Hand Cream was slated for release on April 23rd, but 10,000 hospital employees were allowed to nab a free Hand Cream a whole week before the official launch. This product not only gifts workers some much-needed TLC, but also keeps hands moisturized and happy despite near-constant washing and sanitizing.
FOUR SEASONS HOTEL
In an effort to keep medical professionals—and their families—safe during quarantine, the Four Seasons Hotel on East 57th Street in New York City will be housing medical personnel for free. The move demonstrates serious support for healthcare workers fighting the virus on the front lines in New York City, which is the epicenter of the Covid-19 outbreak in the U.S. Moreover, the hotel chain wanted to offer a layer of protection for these worker’s loved ones, allowing them to sleep apart from their families and lowering the risk of passing on any infection. This Four Seasons location’s close proximity to at least four major hospitals in the city has also helped cut down commute times for many workers who might already clock 18-hour days.
JOHN KRASINSKI AND THE BOSTON RED SOX
Massachusetts native John Krasinski, star of iconic sitcom The Office, surprised medical workers at Boston’s Beth Israel Deaconess Medical Center with an exciting gift. On Some Good News, his YouTube show, the actor hosted a conference call between himself, Beth Israel medical staff, and former Red Sox baseball star David Ortiz, and when the workers reminisced about watching baseball, Ortiz made a surprise announcement. He personally thanked the essential workers for their time and commitment to keeping Boston safe before divulging that the Red Sox will be donating four tickets for life to each of the workers at Beth Israel. Krasinski admitted that he had been on a waitlist for tickets for 16 years, but he proved himself as a true team player by facilitating this extraordinary gift.