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B(R)AND CAMP

Brands create entertaining, educational, and engaging camps for kids this summer

Instead of camping out, we’re all about “camping in” this year. As traditional summer camps are either canceled or complicated by social distancing measures, brands are seeing this as a unique opportunity to create their own online camps to connect with their young consumers. Merging on-screen connectivity with in-person activities, these brand experience camps are a great way for the whole family to still have some seasonally-appropriate fun this summer.

CAMP BY WALMART

Walmart is helping facilitate two exciting experiences for young consumers this summer. The first is Camp by Walmart, a series of free virtual classes, challenges, and crafts for kids. Coached by celebrity counselors such as Neil Patrick Harris and LeBron James, campers can learn about a wide array of topics, spanning fitness, fashion, science, performing arts, and more. Campers can customize their own camp experience by selecting the programs that most interest them and then easily purchase relevant and complementary products. Secondly, Walmart also partnered with Tribeca Enterprises to host drive-in family-friendly movie nights in the retailer’s parking lots across the country this summer.

SHACK CAMP BY SHAKE SHACK

NYC fast-casual restaurant Shake Shack launched Shack Camp via its Shack Camp Box, a six-week series of family-friendly activities that are packaged via a box and shipped right to participants’ homes. Blending URL with IRL, each week has a suggested in-person activity with an accompanying instructional video on Shake Shack’s IG TV channel. The box features supplies for arts and crafts, a lemonade stand, ice cream sundaes, and $75+ in general promotional discounts (a $175 value). Shake Shack hopes that Shack Camp will help kids enjoy some summertime fun during this rather stressful and uncertain time.

CURIOSITY CAMP BY GOLDIEBLOX

GoldieBlox wants to bring education and entertainment to kids and adolescents at home this summer. The brand's “campisode” videos, available on YouTube, feature creative content about science, technology, engineering, art, and math (STEAM). Led by female experts in their field, these engaging videos are filled with fun facts, storytelling, and activities to do at home. The award-winning company aims to show young girls how “STEAM will change the world and how they will be the catalysts of that change.”