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SMARTER SWEAT

A roundup of 2020’s eminent next-gen fitness programs

Peloton might have set the standard for the elevated, interconnected in-home workout experience, but other fitness industry entrants are now aiming to match and even surpass Peloton’s runaway success amid the pandemic. To that end, some of the programs highlighted in this newsletter are so innovative, interactive, and downright inspiring that young consumers just might engage entirely in remote workouts and give up the gym for good, even once the pandemic subsides. Read on to learn more about some of the latest premier products and services in the smart fitness space.

APPLE FITNESS+

Apple is making a full foray into the virtual fitness streaming space with Apple Fitness+. Built for the Apple Watch, this “first-of-its-kind personalized workout experience” offers consumers access to personal metrics, premier workouts, and world-class coaches. The app showcases a user's personal analytics (harvested from their Apple Watch) live and on-screen via their iPhone, iPad, or Apple TV to help them better understand their bodies and encourage them to reach their fitness goals. The program also tracks all physical activity, offers custom recommendations, and allows for seamless searching through a workout filtering tool. The Fitness+ subscription is $9.99 a month (or $79.99 per year) and will be available in late 2020.

JAXJOX

JAXJOX aims to lead in the in-home workout studio space. The brand’s innovative 5-piece InteractiveStudio system, which launched just this month, includes the JAXJOX Kettlebell Connect 2.0, Dumbbell Connect, Pushup Connect, Foam Roller Connect, and a 43-inch touchscreen. Fitness fanatics have the opportunity to buy JAXJOX’s studio system as a complete set or purchase the studio’s items separately, though both options feature access to analytics, competitions, and a variety of workouts spanning HIIT to yoga. While the complete InteractiveStudio bundle is pricey at $2,199, the full set comes with multi-user capability, customized recommendations, unlimited classes, and an option to stream workouts with friends.

CALIBER

Caliber wants to upgrade your overall fitness and strength training regimen—remotely. To this end, and just last month, Caliber raised a $2.2 million seed funding round. The app-based fitness program assigns each member a professional personal trainer who then designs a fitness and nutrition plan to suit that member’s unique needs and goals. Trainers can host lessons and conduct check-ins through text and video to make sure users are on track. Caliber’s simple and straightforward approach to coaching is predicated on “science, measurable progress, and results.”