LOVE IN THE TIME OF CORONAVIRUS
Brands are helping singles foster connection amid the pandemic
It’s literally tough love for today’s young adults: the imperative to quarantine and practice social distancing in light of the pandemic has ushered in a new era of dating, one that is more cautious and intentional. Cassandra has explored how today’s single young adults are still looking to make connections in such a lonely, fragmented landscape—as well as how brands can help spark such romantic connections—in this summer’s The Relationships & Community Perspective, and the following brands have done just that by debuting products and services that help people find love in the era of Covid-19.
EVA AIR’S FAUX TRAVEL FOR SINGLES
One of Taiwan’s largest airlines is offering single passengers a new destination: true love. EVA Airways partnered with travel experience company Mobius to launch “Fly! Love is in the Air,” a singles-only flight to nowhere that aims to help passengers forge a potential romantic connection at 30,000 feet up. These special flights will be taking off on Christmas Day, New Year’s Eve, and New Year’s Day from Taoyuan International Airport in Taipei, and will circle around Taiwan’s airspace for several hours as the on-board speed dating begins. While passengers start in randomly assigned seats, they can switch seats and mingle throughout the flight while enjoying treats prepared by Michelin-starred chef Motokazu Nakamura. There are quite a few requirements to participate, but applications for love in the air are still open.
BUMBLE’S ‘DATING 101 IN 2021’
For those who are feeling a little rusty when it comes to dating, Bumble launched ‘Dating 101 in 2021’, a data-driven dating guide filled with articles, videos, and infographics to help singles ease back into dating, albeit safely. Per the dating app’s own research, 40% of daters are unsure how to successfully date now, and a higher percentage (2 in 3) aren’t comfortable navigating this arena going forward. Bumble’s dating resources aim to give singles some extra confidence, and also provide advice around mental health, as the pandemic greatly has impacted many singles’ (and couples’, for that matter) emotional wellbeing.
With the pandemic sparking fear around meeting a new sexual partner, the sex toy market has seen an incredible boom, and sexual wellness brand Maude is no exception. What sets Maude apart from its competitors is its products’ sleek and modern aesthetic: every personal toy evokes a sculpture, or a piece of art. The brand promotes self-care, simplicity, and inclusivity, and offers a range of products that cater to all bodies so that customers can still prioritize their pleasure during such an isolating time.